Challenge: Communicate their Miami projects in Argentina and their launch in the country.
Capture leads and increase sales.
What did we do?: We managed the company’s full communication efforts in Argentina. We
curated their social media profiles in the country, defined a visual identity aligned with the
aesthetic language of the client, promoting a unique branding point of view, attracting
quality leads. We carried out ads management, promoted posts targeting key audiences, in
addition to the design, set up and delivery of pieces through email marketing. We also
organized media tours to Miami with specialized journalists to present the company’s
projects. In Buenos Aires we organized a big event at the Yacht Club in Puerto Madero,
with a runway show by designer Gabriel Lage, and product presentation in different
locations. We coordinated one to one interviews with Jorge Perez and Carlos Rosso, CEO
and President of the company.