Challenge: Reposition the most important design mall in Argentina.
What did we do?: Created and worked on the concept “Diséñate como quieras” (“Design Yourself”), alongside the development of their posters, redesign of social media feed, social ads and digital marketing. For the events that were hosted in the mall, we worked the Press and outreach. This way we obtained great results both in digital and graphic media.
We had a special participation in designing the #Sale strategy, one of the most important actions of the Design Shopping Mall for the year. For this action, and for the duration of the month it ran, we created special graphic pieces, exclusive designs for each event, social advertising, press in the main media outlets, and call to journalists and influencers.