About This Project


Challenge: Launch the new Gaucho Buenos Aires Brand. Position the brand in graphic and online media, press, thought leaders, etc.

What did we do?: Communicated the new concept of the brand to the full range of press, secured agreements with influencers and celebrities to use and showcase Gaucho Buenos Aires. We organized a launch event with the occasion of DesignersBA, Argentina’s most important fashion week.

As a result we achieved wide repercussion in the press, in every outlet. This represented growth for the company, both in social media and traditional press.