Challenge: To promote the first project of BrodyFriedman Development and Studio, the
VELVET line, and their new venture, Velvet Sucre.


What did we do?: We organized and produced the event in full, the format and every asset, to maximize visibility and brand presence, presenting this new product of the firm in a
differentiated way given the magnitude of the project for the company. We called upon their target audience and celebrities. We invited special guests from our select database in their core audience. We put forward the names of personalities and thought leaders of different segments to have them know VELVET, as well as members of the press to cover the event.