Challenge: Position LEX TOWER and all the projects of the real estate development company.
What did we do?: We organized an event for the launch of Lex Tower at Palacio Duhau – Park Hyatt.
We promoted its characteristics to the media. Generated social ads campaigns to pursue quality leads focused on a target that could become a potential buyer of this type of properties.
On the other hand, we worked on the rebranding of the development company including all their ventures, with the main source of communication being on social media and digital marketing.