BoConcept

Danish firm of furniture and decoration

Challenge: To lead their strategic launch of operations in Argentina and engage with the
media and the general public of their target audience.

What we did: We organized their big opening event, calling journalists to a press breakfast
to present the store, and inviting VIP guests and personalities to their official opening
cocktail.

We carried out targeted actions with influencers, events with ally brands, conceptual
proposals for special dates, among others.
We offered permanent guidance to achieve the necessary strategic position to appeal to
the different audiences involved.